resume

Rob Daniel Marsh

San Francisco, CA 94110

(858) 220-3085

Copywriter – Xapo, Palo Alto, CA March 2014-Present

In my work at Xapo I have been tasked with explaining the one thing that no one can explain: bitcoin.
This role includes creating the entirety of Xapo’s content assets including website copy, UI/UX copy for mobile and web apps, press releases, presentation content, and storyboarding and leading a video production team to develop brand- and product-centric explanatory videos
Supported Business Development and Marketing Teams to flesh out brand a voice and ensure consistency in core messages and voice across a variety of channels.
Developed the strategy and content for Xapo’s blog, with a focus on SEO and bitcoin evangelization.
Created and maintained our customer support knowledge base.

Copywriter – Magnetic Creative, Temecula, CA October 2013-March 2014

In October of 2013 I began a contract assignment with Magnetic Creative, a full service advertising/branding agency based in southern California.
Duties included working closely with clients to deliver their core message to their target audience, overseeing the production phase, and writing and editing copy/content across the full spectrum of media - web, print, film, presentation, and more.
Clients included: First Choice Bank, Vizio, TCL, Lifeproof, Grumpy Cat, Fugoo, Azoff Music Management, and Bay to Breakers.

SEO Consultant – Gump’s, San Francisco, CA July 2013-October 2013

I have recently undertaken a two month contract assignment with luxury retailer Gump’s of San Francisco
Duties include an extensive overhaul of the SEO on their site, implementation of a new SEO strategy and handling all SEO for their 2013-2014 holiday season

Copywriter – Amplify Marketing, San Francisco, CA July 2013-October 2013

Engaged in an ongoing freelance assignment with Amplify Marketing to write content and copy for an extensive website overhaul for their Line 6.
Conceptualized and executed a new CMS and innovative new layout while serving as the director of content development. Amplify specializes in working with musical instrument and pro audio companies and their main clients included Line 6, Marshall, and more.

Copywriter – ON24.com, San Francisco, CA June 2013 -July 2013

One month contract assignment with ON24.com writing content for their online presentation and webinar software systems.
Duties included writing product descriptions for software as well as writing content for brochures, sales pitches of the software, and general website copy.

Copywriter – Old Republic Title Company, San Francisco, CA March 2013-June 2013

Completed a 3 month contract with Old Republic Title, a Fortune 500 Company, writing content and for their website and new mobile app "O.R. Connect"
Also created, edited, and proofread a wide variety of corporate marketing materials and other content including but not limited to executive biographies, newsletters, press releases, and guidebooks.

Copywriter – San Francisco Backpacker’s Center, San Francisco, CA January 2012-March 2013

I was brought in to help develop and edit content for web based tourism startup, sfbackpackers.com
Wrote entirety of content for the site with particular attention to SEO concepts

Marketing Copywriter – Yoshi’s, San Francisco, CA December 2012-May 2013

Have recently engaged in freelance work with the famous Jazz Club to produce content for their online newsletter email list, and artist biographies for their evening programs.
Integrated e-mail marketing into the weekly and monthly newsletters using Marketo marketing automation.

Content Producer – Jambase.com, San Francisco, CA April 2011-April 2013

Authored several front page articles and covered a variety of writing assignments.
Additionally assisted with editorial functions including final editing.

· Conducted numerous interviews and integrated them into feature pieces for the website

Social Media Director – Table 926, San Diego, CA November 2010-December 2011

Developed a social media presence for brand new restaurant
Engaged with customers via social media platforms to help build an online reputation for the restaurant

Computer Skills: Microsoft Office, Adobe Creative Suite, Salesforce CRM, Marketo Marketing Automation

Education: University of San Francisco, BA in English with emphasis in Creative Writing class of 2010

References: available upon request